Authentic Holdings Inc. (OTC Pink: AHRO) quietly signed a non-binding Letter of Intent (LOI) with InvenTel targeting the launch of two dedicated 24-hour shopping channels on the Maybacks Television Network, according to an 8-K SEC filing.
InvenTel is a leader in the direct response television space that’s best known for its “As Seen on TV” retail outlets. The company handles every aspect of product development, including sourcing, commercial production, editing, graphic design, packaging, direct response marketing, media, sales, and fulfillment for its customers.
Under the terms of the agreement, Maybacks will reserve two dedicated channels on its streaming platform and provide access to over-the-air (OTA) channels and channel relationships at a to-be-negotiated price. Meanwhile, InvenTel will propose the terms of an equity stake in the two channels and royalties on sales made through the channels.
The LOI specifies that the two parties must reach a definitive agreement – which may take the form of a joint venture agreement or marketing agreement – within no more than 30 days. With the agreement executed on July 7, 2023, the deadline is approaching on August 6, 2023.
While the terms of the agreement remain a secret, the move could create a valuable royalty stream from products sold on the Maybacks Television Network channels driven by the well-known InvenTel brand and its reach in the direct response marketing space.
Both parties expect the deal to close within the third quarter of 2023.
The move also comes shortly after the company acquired 14,000+ full-length motion pictures and serial television shows that it plans to distribute on the Maybacks Television Network. These shows could help create an audience for marketing its 24-hour shopping channels.
In addition, the company plans to tokenize these assets and market them on its own Video on Demand and Linear Television platforms. These platforms include a forthcoming iOS and Android app to complement its existing smart TV app reaching over 50,000 devices.
